“You child isn’t going to any tuition centre? Oh, what a pity.” Yes, that’s the norm in today’s world; if you’re child isn’t going to a tuition centre; he’s considered to be mediocre. This is so ironic, since the purpose of going to tuition centers was to help average students become more advanced and to become much better students. However, today, even A grade students have joined the bandwagon of getting A’s by joining tuition centers. Therefore, the question is, has advertising and promotion got to do with anything? Well, the answer is a definitive yes.
With today’s cutthroat competition amongst students these days for getting the best grades and scholarships, school education has been given the boot. This is deeply saddening because qualified teachers and professors are not in demand anymore; rather, new and fresh graduates are in demand. For solid subjects like mathematics, economics and history, one would consider studying in school instead of going to expensive tuition centers. However, that is not the case; today, students’ psyche revolves around the fact that teachers at school merely help them finish the course, and tuition teachers help them revise. This is definitely not the case; however, these days there are so many advertisements whereby teachers are promoting themselves.
Such advertisements are sometimes found on billboards by expensive tuition centers, professors and teachers resort to word-of-mouth advertising, which is basically called the snowball effect in marketing terms. History tutors have also promoted themselves via the World Wide Web, through Facebook and Twitter by informing students about their services. A myriad of tuition centers have developed Facebook pages whereby they have listed the courses being offered and the tuition fee charged per month. Most of these tuition centre related advertisements finish off their ads with this mission statement,”once you join our tuition centre, you are bound to become an A grade student.”
Yes, advertisements have really played a major role in this tuition scenario, because parents and students have been targeted the most. For history, some would assume that there wont be any advertisements whatsoever, however, that is definitely not the case. Tutors usually advertise themselves through various tuition centers in order to inform students about their availability. In addition, in these times of inflation and poverty, those teachers with average qualifications in history, have also advertised themselves via Facebook and billboards. Therefore, a history teacher will include information on his advertisement such as, being well-informed about the dynamics of history, having complete knowledge about various historical events, etc. Therefore, this will attract more parents as well as students who will be more inclined towards a tutor specifically teaching history and not a myriad of other subjects. Although these teachers do end up making the students better prepared during exams, they also end up making more cash than a substitute teacher in an elite private school. This goes to show how marketing affects all of us.